The ALIGNED. Difference
We help emerging brands achieve alignment through mindful brand guidance and holistic digital marketing.
Disrupting traditional marketing by bringing a holistic approach to brand building.
Our holistic approach aligns brands with target audiences and helps them reach their goals.
With the right energy, brand awakening can be achieved. We bring that energy and balance to every journey for our clients.
Our team of experts have over 16 years of combined experience working with lifestyle & consumer-facing brands.
What is holistic marketing?
The whole is more than the sum of its parts.
A holistic marketing approach considers the brand, assets, customers, team members, and overall impact on the world.
Holistic marketing considers multiple touchpoints and elements when creating a strategy:
Understand Your Brand’s Purpose
Alignment begins with exploring your brand and defining its purpose. All brands serve a purpose. Why does your brand exist and what does it contribute to the world? That purpose will provide the foundation for everything your brand does.
Empathize With Your Audience
Aligning with the people who engage with your brand and product + understanding how they engage with the world around them is vital in building, evolving, and marketing your brands and products.
Embrace Your Brand’s Team as a Whole
Marketing shouldn’t be siloed. Instead, marketing, branding, and communications should be a collaborative process that embraces the experiences and ideas of everyone. Business strategy and overall marketing efforts work in tandem to create a cohesive brand experience.
Create a balance between data and creativity
Insights and data are balanced against creativity and innovation to ensure improvements, while not discounting one in favor of the other.
Growth Comes from Continuous Change and Learning
Marketing efforts are always evolving. Evaluate, review, learn, and iterate. Nothing is permanent, particularly a marketing approach or campaign.